Bystander Apathy

The other day my friend called me around midnight telling me that she just witnessed a couple of people beating someone up; I couldn’t believe that she was calling me instead of calling the cops, she even told me that others were passing by and they acted as though nothing was happening . This is a clear example of bystander apathy. For those not in the know it’s a psychological term used to describe the situation where people are less likely to intervene in emergency situations when there are other people around than when they are alone. How can we let someone die out there? What if that person was your brother? Is it really that hard to pick up the phone and call for help? ..